In order to increase the search engine relevance of text extracts, we are investigating the paraphrasing competence of the language model ChatGPT for one of our customers. The goal is to automatically reduce full texts (text summarization) and to generate text snippets using paraphrasing that are evaluated by the search engine as “unique” as possible. By optimizing the textual uniqueness, the snippets should be ranked as high as possible in the hit list in the web search and thus lead to a better conversion.
For the implementation of this project, LangTec specifically designed and operationalized a measure to quantify textual uniqueness. In this project, LangTec thus also contributes its computational linguistics expertise and many years of experience in the automated generation of texts.